Saturday, 6 September 2008

Designer teaches the power of 'WE' to women with HIV

COURTESY PHOTO; A member of MDSF displays the WE logo.


Photo Supplied; UNAIDS goodwill ambassador Bibi Russell, a designer and former model from Bangladesh, meets with women of the Modern Dress Sewing Factory (MDSF), a business initiative by women living with HIV.


The Phnom Penh Post

Written by CAMILLA BJERREKAER
Friday, 05 September 2008

Internationally-known fashion designer joins hands with HIV-positive women in Cambodia to create and market the 'Bibi for WE' line of accessories

Internationally-renowned fashion designer Bibi Russell has joined hands with the Modern Dress Sewing Factory, a women's business subsidiary of a network of people living with HIV in Cambodia, to launch a new designer label called Bibi for WE.

Russell, a succesful fashion model in the 1960s and 70s, is a UNAIDS goodwill ambassador and founder of Fashion for Development, a global movement seeking to help weavers and women across the globe.

"If you join hands with women living with HIV with affection and confidence, they can create magic with their fingers. Fashion is very important, and it makes you understand the culture of a country," said Russell. "Fashion is a part of culture, and textiles are a part of the history of Cambodia."

The products under the Bibi for WE label will initially consist of a range of accessories and bags with the intention of expanding the product range at a later stage. Markets in Bangkok and Canada will initially be selling the new brand.

"I will do a range of accesories and bags which are easy to sell. We are not doing fashion items like clothes and dresses just yet. That will come later," Russell said.

During her nine-day visit, Russell spent time getting to know the women at MDSF, an initiative started in 2006 by the UN Development Program that now employs 17 women living with HIV in the factory in Phnom Penh.

She also visited silk farmers in rural areas who will provide the raw materials for the products, making the finished products 100-percent made-in-Cambodia.

A positive-thinking girl

Russell was confident that the project would be a success and expressed her admiration for the women of MDSF.

"I am a very positive-thinking girl," said Russell. "I think the project will go very far. This is just the first step. Knowing these ladies and visiting the silk villages, I know that this project is going to be very successful."

Being with these 17 ladies I see a lot of courage, a lot of strength to continue our work.

They are earning a living, supporting their families, helping their children to have a better life. Charity I don't believe in, these women just want some support."

The smiles on the faces of the women of MDSF showed that the admiration went both ways and that the women were happy and excited to be part of this new initiative.

"We don't want sympathy, but support to live a life of respect and dignity," said MDSF business manager Pham Srim.

"Severe poverty and stigma and discrimination make our lives impossible. We have recurrent health problems and have to fend for our treatment, food and shelter; but the most crushing is the discrimination by society.

"This project helps us to stand on our feet, earn a living and stay unfazed by the stigma and discrimination staring in our face," Pham Shrim said.

In the initial stages, the new Bibi for WE brand will mean a more steady income for MDSF, which has been producing different kinds of uniforms and bags since 2006. It is hoped that in time MDSF will employ more people.

"The collaboration with Bibi Russell and MDSF is to enhance and extend the products made by the Cambodian women and as a result of Bibi's visit, we would like to take this project and extend it beyond Cambodia and take it to the world," said Douglas Broderick, UNDP resident representative in Cambodia, who urged the private sector and general public to support the initiative.

The new fashion label represented a new hope and empowerment for all women living with HIV in Cambodia, added Pham Srim. "With HIV, one can lead a normal and productive life - that is the message of WE," she said.

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