Wednesday, 17 September 2008

SoftBrands Expands Presence in Cambodia With Appointment of Business Partner

CNN Money
September 16, 2008

SIEM REAP, Cambodia, Sept. 16 /PRNewswire-FirstCall/ -- SoftBrands, Inc. (Amex: SBN), a global supplier of enterprise application software, has today reinforced its commitment to its customers and the hospitality market in Cambodia with the appointment of Campura Systems Corporation as its local distributor to support the fast growing demand for hospitality solutions and services in the country. Under the agreement, Campura Systems Corporation will become SoftBrands’ business partner by providing sales, implementation and support services for a range of solutions throughout Cambodia.

"We are very encouraged by the growth potential the fast expanding Cambodia hospitality market has to offer," said Harbans Singh, president, SoftBrands Hospitality, Asia Pacific. "The appointment of Campura Systems Corporation as our distributor allows us to fully focus on developing this largely untapped market to accelerate our regional growth plan. This formalized business relationship will also enable us to leverage Campura’s business acumen and support expertise in this marketplace. This further reinforces SoftBrands’ commitment to existing customers as well as the local hospitality market."

SoftBrands provides hospitality solutions to the independent and boutique hotel as well as larger groups and chains. Solutions include Property Management, Central Reservation Management, Customer Relationship Management, Business Intelligence, Club Management, Spa Management and Point-of-Sales systems. The suite of solutions is designed specifically to enable hoteliers to centralize multi-property operations, improve guest loyalty, increase profitability and improve revenue management.

"We are truly pleased to be the business partner of SoftBrands and representing their best-of-breed hospitality solutions in Cambodia," said Volak Sao, chief executive, Campura Systems Corporation. "This partnership brings together our industry experience and SoftBrands’ technology to give us the ability to offer hotels in Cambodia a complete range of fully integrated solutions. More importantly, we have full confidence in SoftBrands’ corporate philosophy and strategic technological directives that makes them the leading provider of hospitality solutions today."

"We are pleased with the appointment of Campura to strengthen our position in the Cambodian market. This will give us the ability to service and support our existing customers, and to further expand our market base," commented Kenneth Toh, Director of Sales, SoftBrands Singapore.

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