Friday, 19 June 2009

Australian researchers help celebrities help Cambodian farmers

June 18, 2009

SYDNEY, Jun 18, 2009 (Asia In Focus via COMTEX) -- Australian researchers are helping Hollywood film stars Brad Pitt and Angelina Jolie improve the lot of Cambodia's farmers. Work is underway to expand an SMS-based information network developed by the University of Canberra, which provides market updates to ensure remote Cambodian farmers get a fair price for their produce.

While these farmers live in areas which often lack basic infrastructure, Cambodia does have 85 per cent mobile coverage and text messages cost as little as US3 cents.

"We wanted to help farmers access the price of maize or soybeans on demand, so they were in a stronger position to negotiate the sale of their crop," says Dr Robert Fitzgerald.

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