(CAAI News Media)
September 23, 2009
By Lynda B. Valencia
MANILA, Sept. 23 — The Department of Tourism (DOT) is inviting hotels, resorts, tour operators, transport services and other stakeholders in the Philippine travel industry to participate in the upcoming International Travel Expo (ITE) on October 1 to 3 at the Phu To Exhibition Center, Ho Chi Minh City.
Considered as one of the foremost tourism travel fair in Asia, with more than 150 international buyer and corporate travel managers, the ITE Vietnam is on its 5th year.
Under the theme, “Gap Go in Another World,” or “to meet in another world,” the fair will introduce the 3CODe concept, or “Three Countries, One Destination,” referring to countries of Cambodia, Laos and Vietnam.
The three are packaged as one exciting destination, in a multi-agenda campaign to promote the three countries. Highlighting the World Heritage Sites present in Cambodia, Laos and Vietnam, the 'the cooperation builds upon the three nations’ shared yet diverse cultural and scenic features to pave the way for sustainable tourism development of the region.
DOT Secretary Joseph 'Ace' Durano, said “The ITE is likewise a venue where stakeholders can discuss investment opportunities, in exhaustive business-to-business sessions with three nations closer to home.”
Citing similarities with the said countries, Durano further said, “More than just a consumer trade fair, it is also learning exchange in terms of economic viability of tourism measures between our country and theirs.”
Latest trends in the travel industry and how other countries strategize in capturing the Asian market, also form part of the ITE Vietnam’s agenda, Durano shared.
In the said travel fair, the DOT will highlight its adventure tourism and shopping campaign.
Adventure tourism covers exciting activities such as diving, white water rafting, surfing, caving, wakeboarding, ziplines, kayaking and wild bird watching.
Eduardo Jarque, Jr., Undersecretary for Tourism Planning and Promotions said, “While we have these different packages, we also have other specialized activities for the niche travelers.”
Among the specialized package are spa retreats, dolphin and firefly watching, wedding and honeymoon destination and glamping or glam camping.
“Golfing is also big with Asian markets, and we have some of the best golf sites around the country,” Jarque added.
Meanwhile, Director Rica Bueno, DOT Team Asia-Pacific head mentioned, “Several partners have already confirmed their participation. We look forward to meatier and more intensive business-to-business sessions with their counterparts in the fair.”
Among the partners of the agency are, Shroff Travel, Manila Hotel, Philippine Airlines and Cebu Pacific Air. (PNA) LOR/LBV
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