via CAAI News Media
by Elizabeth Cole January 22nd, 2010
Europcar, who joined forced with Enterprise Rent-A-Car in 2008 to form the world’s largest hire car network, has announced this week that as of April 2010 they will be operating in the Southeast Asian country of Cambodia.
After reaching an agreement in 2009 with the RM Asia Group (RMA) it is this operator who will oversee the running of the Cambodian network. RMA Cambodia group country manager Rami Sharaf, whose outfit presently distributed Ford vehicles across Britain, called the new move a welcome one for Cambodia where the standard and availability of decent rental vehicles has been for long practically non-existent. The launch will be the first international standard operation for the country.
RM Asia Group (RMA) will therefore operate a division of the vehicle hire car business later in 2010 after it had previously agreed to operate the Europcar franchise late last year. According to Sharaf, around 50 vehicles would be on the initial portfolio which would be available for either long or short term hire. The initial results of the launch will determine if further services will be offered in the future. RMA has only recently decided to move into the rental car industry following what they see as an increasing demand for hire transport. The Cambodian franchise, while not expecting a huge rush from private car owners, anticipates popularity among private companies, embassies, tourists and governmental organisations. Sharaf further claimed that RMA will be working closely with the hotel industry in a bid to attract numbers.
The French owned company Europcar, owned by investment giant Eurazeo, is the leading provider of utility and passenger vehicles across Europe in addition to its intercontinental operations. In 2008 over ten million hire contracts were signed by the group.
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