Asiana Gives Light of Hope to Cambodia

via Khmer NZ

27/08/2010

The FINANCIAL -- Asiana Airlines (President & CEO: Young-doo Yoon) along with KOICA (Korea International Cooperation Agency) installed solar powered streetlights at, World Cultural Heritage appointed by UNESCO, Angkor Wat.

The streetlights have been installed to protect the visual aspects of the site and provide safety towards tourists visiting.

The official ceremony was held on the 19th of August at 9a.m. (local time) at the Cambodia-Korea Friendship Road that KOICA built last May. Asiana Airlines President & CEO (Young-doo Yoon), KOICA's President (Dae-Won, Park), KOICA's PR Ambassador (Jung-Uk, Hong), Siem Reap Governor (Sou Phirin), and Angkor Wat Preservation Management Agency's Director (Bun Narith) were present at the donation ceremony.

The solar powered streetlight project is the outcome of the agreement made between Asiana and KOICA early February of this year in which both parties agreed to provide free of charge aid activities around the world and promote and improve the nation's image and brand value. This kind of International Social Contribution is meaningful and shows that a government and a corporate can both assist each other in contributing to society.

"Asiana has installed 16 solar powered streetlights around Angkor Wat and is planning to install around 5 to 10 additional streetlights a year till 2015. Asiana is aiding to preserve the World Cultural Heritage on Asiana's destination and to protect tourists visiting these sites," Asiana Airlines informed.

In comparison to the original streetlamps that use incandescent lamps (150w), the contributed solar powered streetlights lower the CO2 emission to 240kg equivalent to planting 86 pine trees. Asiana is a leading company in green management and is trying it's best in protecting the environment.

Especially the newly manufactured solar powered streetlights have Asiana's CI imprinted on the stem of the streetlight. This kind of Green CSR (Corporate Social Responsibility) is a model to the industry and clearly has a PR and social contribution effect.

Asiana Airlines operates daily flights between Incheon and Siem Reap by using an A321 177 seat aircraft.